…for your friendship. David Hernandez (28:56) Thank you so much, Deb. And I’ll be seeing you! Thank you Keep in touch with Debra: Facebook LinkedIn Instagram Share this:……
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…driving authentic conversations, increasing conversions and customer retention rates, but also creating brand loyalists. With engagement rates four times higher than Facebook, here are four reasons why brands should utilize……
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…here’s to more. And thanks again for joining me today. Yohan Jacob (29:00) Thank you, David. Keep in touch with Yohan: LinkedIn Facebook Retailbound Website Share this:……
…you have any pain. David Hernandez (28:25) That’s wonderful and congratulations again. Thank you so much. Keep in touch with Ken: LinkedIn Facebook Neuro Health Website Share this:……
…for TelevisaUnivision and Optimum. Event capacity sold out within days of posting 1 Million organic reach By Leli Hernandez’s Pre-Event Posts 1,600 livestream view of Leli’s musical performance via Facebook……
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…tools across major marketing platforms. Meta expanded its AI capabilities across Facebook and Instagram, helping marketers streamline campaign management, improve audience targeting, and deliver more personalized content experiences. We’re also……
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,……
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Online auction website, The BidSpot, has recruited the PR and SEM services of lotus823, an integrated public relations and search engine marketing firm Integrated Marketing Services to Begin for The……
With Instagram being one of the biggest craves to hit the app world, users are growing rapidly. Currently, there are over 40 million people hooked and that number doesn’t seem……
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Have you ever considered writing a blog? Writing a blog can seem very overwhelming. Taking that first step and getting started writing is by far the most difficult part. Here……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
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Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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