…feature to all users. Designed to share long-form content, marketers can utilize Instagram Guide to share Products, Places, and Posts in a format that resembles a blog post. Users can……
…for free! Influencer Marketing – By partnering with unique, prominent influencers in various niches, you will be able to reach new audiences like never before. Plus, with an influencer’s support,……
…activities. Utilizing Facebook’s paid advertising, lotus823 developed targeted ads promoting the “Chaos” event reaching existing fans and audiences. The promotion included launching multiple campaigns such as website traffic and event……
…they’d sold over 100 million devices with Amazon’s Alexa assistant. Featuring Michael B. Jordan in his first-ever Super Bowl ad, Jordan becomes the voice and body of Amazon’s voice assistant….…
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
…to promote the brand on Amazon Spark, a discovery shopping feature for consumers (now discontinued on the platform). lotus823 confirmed all Twinkly product pages followed Amazon’s best practices for optimal……
…and Twitter allow for brands to go live and interact with their customers in real-time. Plan to ask your customers questions about your products or services, or give them an……
Read On from Celebrate Get To Know Your Customers Day with These Tips
…third-party cookies on their devices, brands and businesses are quickly adjusting their strategies. Eliminating third-party cookies is a great step toward user privacy, but could be detrimental to brands. Without……
Read On from July Highlights: Digital Marketing & Industry News
…Instagram Shops. Specifically, the platform is testing single image and carousel advertisements for mobile devices. The new feature is only available to brands that provide the most popular products on……
Read On from August Highlights: Digital Marketing & Industry News
…the brand produces premium audio and recording equipment for both music industry professionals and at-home musicians. In order to establish Mackie as a key audio expert and to refocus the……
…That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands The pandemic drastically changed consumer shopping behaviors and preferences. A recent data report by Stackla revealed that consumers seek……
Read On from September Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
