…fields. Key Marketing Opportunities at CES 2025 1. Immersive Brand Experiences With the rise of experiential marketing, CES is the perfect place to create memorable, hands-on experiences. From interactive booths……
…CES had one major goal this year: help users stay healthy! Fitbit announced their Fitbit Blaze at CES, a slick doppleganger of the Apple Watch, with very little focus on……
…the ones creating spaces for conversation, interaction, and shared experiences rather than simply broadcasting messages. Consumer Brands Are Prioritizing Experiences Over Transactions Experiential marketing continued gaining momentum throughout Q2……
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
…one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and media outlets are ready to adapt to the first-ever, all-digital CES to connect……
Read On from How to Prepare for the First-Ever Virtual CES 2021
…attendees do with their “down-time”? Well they took to Twitter of course, cue #CESBlackout: Hottest gadget at #CES2018 right now! #CESBLACKOUT pic.twitter.com/74JD77D59C — ISPNtweets (@ISPNtweets) January 10, 2018 If you……
…a meet and greet Thursday 3pm. Learn more about #SleepAwakens and #SleepScore Max and your way to a better sleep. Sands Expo West Booth #43726 @CES CES @CES pic.twitter.com/xShRAp7jVr —……
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee….…
…at CES 2022 Before diving into CES 2023, we must give an overview of what CES 2022 was like. Last year’s CES saw over 44,400 people in attendance, while another……
…products at CES and announces the winners prior to the show. This year, the deadline is December 10 and each entry will incur a $695 entry fee. CES Integrator of……
Read On from CES 2020: The Pressing Deadlines Your Brand Needs to Know
…massive audiences? Here is a list of six top influencers you should look out for on the CES showfloor: Top 3 Journalists Mashable (65.7 Million Visitors Per Month) Founded……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
