by lotus823 | Aug 10, 2022
CES 2022 Public Relations Industry: HousewaresTimeline: CES 2022 Coverage was obtained by lotus823 in multiple top-tier publications, including The New York Post, USA Today, CBS Morning, TechCrunch, CNET, Techlicious, Reviewed.com, FOX Las Vegas, and more. With 57...
by lotus823 | Jun 16, 2022 | Best Practices, Branding, Digital Marketing, Influencer Marketing, Marketing, Social Media, Social Media Marketing
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that...
by lotus823 | May 11, 2022 | Amazon Marketing, Best Practices, Blogs, Consumer Behavior, Digital Marketing, Marketing
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process,...
by lotus823 | May 10, 2022 | lotus823 News
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a...
by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...