Landing that first job after college is something we all look forward to. Your hard work and dedication has finally paid off, and you feel a certain type of validation as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an…
Read On from Don’t Let Your Integrated Marketing Job Kill You!
As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its innovative integrated marketing approach to bring client brands to…
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Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and client work, although I am still trying to find the comfortable balance between my personal life and work life, during this major life transition. At…
Opportunistic social media moments happen everyday… but when they happen during the biggest football game of the year, social media history is made. For reasons not known just yet, a massive power outage meant 35 minutes of near-darkness at the New Orleans Superdome during the epic showdown between the Baltimore Ravens and the San Francisco…
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This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
Getting a single view on your blog post is one thing, but gaining a dedicated following is a whole different story. If you want your website or blog to be successful, you need readers to come back again and again. Here are a few easy tips to help bring more followers to your blog: 1….
Are you thinking about putting your business on Instagram? Or, are you already on Instagram but not sure how to promote your business? Instagram can give your business the extra visibility and engagement it needs to succeed. Read further to discover how you can tap into the Instagram community and showcase your brand. What Is…
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Every minute, 48 hours of video is uploaded to YouTube. Getting a video noticed is no easy task. It takes a certain amount of luck for a video to “go viral,” but with proper promotion, a compelling video can receive views and be shared across the web. Here are a few quick tips to help…
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lotus823 is a collection of unique, dynamic young professionals led by a husband and wife team; both of whom are well-rooted industry veterans. As a young PR and integrated marketing professional, I couldn’t ask for a more solid foundation to launch my career from. Although small in size (there’s nine of us here in the…
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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