by lotus823 | Mar 29, 2019 | Integrated Marketing Monthly Roundup
As Q1 came to a close this month, news within the industry continued to flourish. In March, LinkedIn launched several new features for audience targeting, and Twitter announced its plans to incorporate a “Subscribe to Conversation” button in the near future. Amazon...
by lotus823 | Mar 22, 2019 | Best Practices, Social Media Marketing
Social media seems to have taken the world by storm within the last several decades, and advertising is certainly no exception. As a modern-day marketer, it can be easy to get caught up in the seemingly countless platforms to promote your business, which is why we’ve...
by Samantha Lins | Mar 15, 2019 | Amazon Marketing
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to...
by lotus823 | Mar 8, 2019 | Housewares, IH+HS, Trade Shows
Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares Show (IH+HS) was held from Saturday, March 2 to Tuesday, March 5 at...
by lotus823 | Feb 27, 2019 | Integrated Marketing Monthly Roundup
With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn followed social media trends, incorporating a LinkedIn Live broadcast feature....
by lotus823 | Feb 22, 2019 | Housewares, IH+HS, Trade Shows
As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares...
by lotus823 | Feb 15, 2019 | Advertising, Holiday, Marketing
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and...
by lotus823 | Jan 30, 2019 | Integrated Marketing Monthly Roundup
As January marks the beginning of a new year, social media and digital marketing are gearing up for 2019 with many changes. This month, YouTube TV officially went national, creating a stir within the various streaming services offered. Pinterest revamped its marketing...
by lotus823 | Jan 25, 2019 | Amazon Marketing
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables and batteries in 2009, and have since flourished into an extensive...
by Samantha Lins | Jan 18, 2019 | CES, Technology, Trade Shows
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt...
