Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website...
Instafame on Instagram
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is...
Integrated Marketing Monthly Roundup – ‘Tis the Season…
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
What We Learned in the Month of November – Integrated Marketing Monthly Roundup
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few...
Location-Based Marketing: Getting Physical with Foursquare
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood...
How to Explain Integrated Marketing to Your Grandma
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I...
Top 5 Data Tools For Your Integrated Marketing Team
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to...
Office Organizational Tips For The Busy Marketing Agency
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what...
Ensuring and Improving Brand Customer Loyalty Like Birchbox
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and...
Staying Ahead With Video Marketing: 3 Tips for a Vine
Vine is exciting, hilarious, and occasionally avant-garde, making it a powerful addition to the social media sphere. It can be your vehicle to rapid-fire visibility and artistic expression of your...
