Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned...
Making Waves in Integrated Marketing with lotus823
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data...
I’m Not Neurotic I Just Work in Integrated Marketing
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the...
The Video Marketing Battle: From YouTube to Vine and More
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information...
Big Picture, Tiny Details: How Branding Can Change Your Life
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he...
Time after Time: Déjà vu in the Integrated Market
We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment...
Celebrity Branding and What it Can Teach Us
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent...
#ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in...
How to Write Effective/Affective Content
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through...
How to Extend Your Reach on Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further,...