Marketing Archives | Page 17 of 19

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

by lotus823 Staff

September 20, 2013

Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....

Branding

To Tweet or Not to Tweet? Tips To Avoid a PR Blunder

by lotus823 Staff

September 19, 2013

The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...

Marketing

Notes From a PR Specialist: The Art of Damage Control

by lotus823 Staff

September 17, 2013

As a public relations specialist, many times you are faced with the stress of executing damage control for your client. Whether you are a publicist for a major celebrity, or...

Marketing

Our Favorite Integrated Marketing Campaigns That Went Viral

by lotus823 Staff

September 16, 2013

As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the...

Content Marketing

Creative Marketing Ideas and Solutions Guide

by lotus823 Staff

September 11, 2013

Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life...

Marketing

Learning From Lisa: The Basics of Search Engine Optimization

by lotus823 Staff

August 27, 2013

With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization...

Marketing

What the Service Industry Has Taught Me About Marketing

by lotus823 Staff

August 26, 2013

Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether...

Social Media

Why I Love HootSuite

by lotus823 Staff

August 13, 2013

Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...

Social Media

3 Steps to Interesting Social Media Marketing with lotus823

by lotus823 Staff

August 6, 2013

Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...

Marketing

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

Notes From a PR Specialist: The Art of Damage Control

Our Favorite Integrated Marketing Campaigns That Went Viral

Creative Marketing Ideas and Solutions Guide

Learning From Lisa: The Basics of Search Engine Optimization

What the Service Industry Has Taught Me About Marketing

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