The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between people in your office float all the way to the top of your company’s projects. That is to…
Read On from Communicating Effectively: Wise Words From Our Integrated Marketing Agency
Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that perspective is the difference between good marketing and great marketing. So, in the season…
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with…
Read On from Social Media Marketing Beyond Likes and Retweets
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s for sure: you never know what you’ll stumble upon on the Internet. Working at an integrated marketing agency requires the daily task of research. I…
Read On from An Integrated Marketing Agency’s Round-Up of Bookmarked Links
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This month gives insight into a sass monster’s bad day, fueling creativity, and social media for business. The Sass Monster’s Guide to Turning Around…
Read On from Integrated Marketing Monthly Roundup – May 2013
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to have a negative connotation? Certainly, but we…
Read On from The Sass Monster’s Guide to Turning Around a Bad Day
At an integrated marketing agency, content is key. It spreads our clients’ brand messages, shapes identities, establishes personalities and cultivates communities. Us loti are a quirky bunch – we find the extraordinary in what some may consider the mundane and certainly know how to tell a captivating story (whether work-related or not). Still, even the…
Read On from How-To Fuel Creativity at an Integrated Marketing Agency
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business…
Read On from The Top Three Reasons Why Social Media is Made for Businesses
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! Monday Mantras from an Integrated Marketer’s Perspective By: Jessica Guida Follow Jess on Twitter: @lotus823_Jess Have the Monday blues got you down? Let social…
Read On from Integrated Marketing Monthly Roundup – April 2013
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
