What the Service Industry Has Taught Me About Marketing
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether...
How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also...
Describe Yourself in One Word
Consider this an integrated marketing test of self. How would you describe yourself in one word? I’ll go first. Here’s my one word self description: See…describing yourself in one word...
Build Your Professional Company Network with Social Media: LinkedIn Best Practices Guide
Statistics show that 90% of organizations have social media profiles. If you are part of the 10% failing to have a social media presence for your organization, this can put...
How to Build Your Relationships Through the Right Channels
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven...
Vine Celebrity, Matty Cox, Sits Down For an Exclusive Interview with lotus823
We recently met with Vine celebrity Matty Cox to get an insider’s perspective on the potential for video apps and what barriers people have been breaking through 6-second video clips. ...
Marketing Lessons to Learn from the Royal Family
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms...
SEO in 2014: Go Integrated or Go Home
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the...
Why I Love HootSuite
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...
3 Steps to Interesting Social Media Marketing with lotus823
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
