Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned...
Making Waves in Integrated Marketing with lotus823
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data...
I’m Not Neurotic I Just Work in Integrated Marketing
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the...
The Video Marketing Battle: From YouTube to Vine and More
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information...
The Best Foods To Fuel Your Integrated Marketing Strategies
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and...
Big Picture, Tiny Details: How Branding Can Change Your Life
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he...
Break Through the Mental Roadblock To Find Your Marketing Solutions
Integrated marketing solutions are all about thinking of things in new, exciting ways. At lotus823, we know that sometimes to find the voice you’re familiar with you have to take...
Take a Ride on Google’s Local Search Carousel
On June 18th, Google officially rolled out their new “interactive “carousel” of local results,” Google Local Carousel, to all United States users in English only. The carousel has been in...
Streamline Your Integrated Marketing Strategy
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your...
SEO Goes Social
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working...