Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he described advertising as “a bit like telling a girl in a bar, ‘Hey, I’m really cool.’ Better to just actually be cool and find indirect…
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
Integrated marketing solutions are all about thinking of things in new, exciting ways. At lotus823, we know that sometimes to find the voice you’re familiar with you have to take your mind to somewhere unfamiliar, outside your comfort zone. Our best ideas and marketing solutions come from breaking the complacency and giving the subconscious a…
Read On from Break Through the Mental Roadblock To Find Your Marketing Solutions
On June 18th, Google officially rolled out their new “interactive “carousel” of local results,” Google Local Carousel, to all United States users in English only. The carousel has been in use on tablets since December 2012, however this roll out, or ride if you will, is now bringing desktop availability to Google searchers. Google Local…
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your work is good, then your work is good, and it’s easy to lose sight of ambition. Don’t forget that you can always be better. Usually,…
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…
We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment is entirely new. Déjà vu has struck again, and again. Get it? Déjà vu can be useful to integrated marketing. Think about how much time…
Read On from Time after Time: Déjà vu in the Integrated Market
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a valid question, being the most obvious metric of success on your brand social page. Strategists debate with clients that website traffic and overall content impressions…
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
