So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
Welcome! Take a look around. That’s what we do. At lotus823, we take every day experiences like TV shows, phone apps and even our favorite meals and turn them into content marketing strategies. It’s that simple! Have tips for us? Drop a line in the comment box below….
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice,…
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly interactions with the media. The truth is a career in PR involves so much more….
Read On from Media Relations 101: Think of Pitching Like Online Dating
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social Media Marketing World 2014 and the third day finished strong. Because it is a conference revolving around social media, it was of course easy to…
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
By now, I’m going to assume that you’re fully aware of the fact that content marketing has been rolling off many a digital tongue lately. If you are one of those that have been tuned in and have a clue about what I’m talking about, then I will also assume you’ve been searching the web…
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
The world’s largest social media marketing conference kicked off on March 26 this year in San Diego, CA. Social Media Marketing World 2014 is hosted by the popular blog, Social Media Examiner. The event boasts a mélange of networking, discovery, and fun, but that designation doesn’t promote the caliber of the attending brands. Names like…
Read On from Inside Social Media Marketing World: Days 1 and 2
Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say that’s pretty much a routine for me. Everyday, there’s fresh, engaging content online that we can’t help but share with friends and coworkers. From the…
Read On from Keeping Content Creative: Tips From A Constant Consumer
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
