Digital Marketing News, Articles, Tips, and Info

Snapchat Update Creates Better Customer Service Opportunity for Brands

by lotus823 Staff

May 9, 2014

Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to...

Public Relations

The Best in Branding and PR: Little White Product Lies

by lotus823 Staff

May 8, 2014

A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...

Best Practices

Internal Communications Best Practices for Tech Startups

by lotus823 Staff

May 7, 2014

Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time...

Social Media

3 Reasons to Get Social with Twitter Chats

by lotus823 Staff

May 6, 2014

Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought...

Marketing

A Content Marketing Duel: Taco Bell vs. McDonald’s

by lotus823 Staff

May 5, 2014

All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...

Content Marketing

PR and Digital Marketing Monthly Roundup – April 2014

by lotus823 Staff

May 2, 2014

In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all...

Content Marketing

The Takeaways From #WOMMnext Day 2

by lotus823 Staff

April 30, 2014

The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know...

Marketing

Inside #WOMMnext Day 1

by lotus823 Staff

April 29, 2014

An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will...

Ideas, trends, and insights to keep you ahead.

Timely perspectives from our team on PR, marketing, and the evolving consumer.

The Best in Branding and PR: Little White Product Lies

Internal Communications Best Practices for Tech Startups

Inside #WOMMnext Day 1

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