Staying On Top of Industry Trends Through Niche Marketing Blogs
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and...
10 Social Media Crisis Management Tips
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s...
Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not...
7 Emerging Connected Home Products & Companies
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence...
The Art of Marketing with Trade Show Swag
My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to...
The Startup Interview, Part 2: People and Culture
A startup is more than a company. In our first interview with David Hernandez, managing partner at lotus823, we established that a vision is key to a startup and that...
#NYTD Takeaways & Tips on How to Rock Your Next Trade Show
Last month, I was lucky enough to attend the world’s largest startup event, NY TechDay 2014, at Pier 92 in NYC. This being my first trade show, I was both...
6 Best Practices for Crowdfunding Campaigns
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get...
Social Media + Pop Culture – A Total #Win or #Fail?
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend?...
The Interview with Allison and David Hernandez: Seeds of a Startup
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we...
