Digital Marketing News, Articles, Tips, and Info

5 Tips from a PR Professional on How to Pitch a TV Producer

Media Relations 101: Think of Pitching Like Online Dating

by lotus823 Staff

April 2, 2014

Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much...

Public Relations

What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing

by lotus823 Staff

March 31, 2014

If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie...

Marketing

3 Delicious Content Marketing Resources to Feast Your Eyes On

by lotus823 Staff

March 31, 2014

By now, I’m going to assume that you’re fully aware of the fact that content marketing has been rolling off many a digital tongue lately. If you are one of...

Content Marketing

Keeping Content Creative: Tips From A Constant Consumer

by lotus823 Staff

March 28, 2014

Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say...

Public Relations

PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV

by lotus823 Staff

March 25, 2014

EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a...

Social Media

How WhatsApp is Changing the Social Media Marketing Game

by lotus823 Staff

March 21, 2014

If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...

Content Marketing

The Geico Brand Management Blitzkrieg: Brand Blending

by lotus823 Staff

March 20, 2014

Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko...

Marketing

6 Content Marketing Tips for Overcoming Writer’s Block

by lotus823 Staff

March 19, 2014

Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an...

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Media Relations 101: Think of Pitching Like Online Dating

What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing

3 Delicious Content Marketing Resources to Feast Your Eyes On

PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV

The Geico Brand Management Blitzkrieg: Brand Blending

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