But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s...
Come Visit Our Team at NY TechDay 2014!
One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year:...
An Image Could be Worth a Thousand Clicks
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session...
Seeking Social Media Insights (Forget Likes for a Minute)
Gary Vaynerchuk, a social media marketing brand consultant, spoke out against shameless sales pitches on social channels at the Ad Age Digital Conference earlier this week. Ask yourself, how frequently...
7 Tips for Launching a Crowdfunding Campaign
Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are certain...
PR and Digital Marketing Agency lotus823 Appoints Nancy Kohlreiter as Director of Business Development and Operations
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and...
Growing Your Brand With PR Through Thought Leadership
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According...
The List of PR and Digital Marketing Essentials for Tech Startups
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put...
Digital Marketing Roundup – March 2014
Welcome! Take a look around. That’s what we do. At lotus823, we take every day experiences like TV shows, phone apps and even our favorite meals and turn them into...
5 Tips from a PR Professional on How to Pitch a TV Producer
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit...
