Now Serving: Content Marketing Tips
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being...
Finding Similarities: PR Campaigns and Wedding Planning
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what...
Tips for Dads and Grads Media Pitching
For PR professionals focused on consumer products, the month of June means one thing – Dads and Grads media pitching. As the name implies, these media opportunities feature highlight-worthy gifts...
A Note to Recent Grads: How to Prepare for Job Opportunities
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates,...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
How Ecommerce and Social Media are Working Together
With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable? ...
The lotus823 PR and Digital Marketing Roundup – May 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the...
The Startup Interview, Part 3: The Future of Content Marketing
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly...
#SMWF North America Day 2 Takeaways
The education and insight that #SMWF North America had to offer roared on during Day 2. Here are some highlights from #SMWF North America Day 1 in case you missed...
Highlights from #SMWF North America Day 1
One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at...
