Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage Expo (DSE) – my first time at this show. After returning home, I got to thinking…. every PR pro is looking for the best way…
Now that spring is upon us, that means conference and convention season is in full swing, including SXSW Interactive 2015 in Austin, TX. Brands from all around will gather at SXSW to showcase, network and promote their brands with an arsenal of marketing tactics they’ve been cooking up for months. From hashtags to rescue dogs,…
Read On from 5 Great Marketing Moves to Expect at SXSW Interactive 2015
Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five months (out of a possible 1,440)…
According to the Chinese, 2015 is the year of the sheep. But here at lotus823, we believe it’s the year of content marketing. Last year, we had a pretty good run within the “marketing” realm, but 2015 is going to be life changing for all you marketers out there. 2014 Content Marketing Trends Incase you…
This year, brands really pulled out all the stops to convince you that they know how to help you tell that special someone “I Love You.” From traditional sentimental masters like Hallmark to the usually less romantic brands such as McDonald’s, you’ll see an array of different campaigns that will make you laugh, cry and…
Read On from The Top 5 Valentine’s Day Marketing Campaigns That’ll Steal Your Heart
I’m going to be real honest here and you can judge me as I’m sure you will for what I’m about to say. I’m usually not a big fan of watching television. In fact, I don’t even watch TV frequently enough to justify the very little amount of Verizon FiOS TV service I pay for…
Read On from How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
Each year, CES brings out the best of the best from some of the world’s most brilliant inventors and our team prepares all year for the amazing ride that the biggest tradeshow of Vegas has to offer. There was an endless list of tech gadgets and services unveiled at CES ranging from curved TVs to…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
