The Working Mom: Balancing a Career & Parenthood
Mother’s Day is the perfect time to reflect on your policies and benefits to evaluate how well you’re doing at accommodating the parents on your team. Millennials currently account for 25% of all parents but this number is expected to jump to 80% over the next...
July Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
If you’ve been keeping up with our monthly industry recaps, you’re well aware that online privacy has been a hot topic for social networks and other digital platforms during 2018. In July, we saw continued efforts from platforms like Facebook and Twitter to improve...
The Seller’s Guide to Amazon Acronyms and Other Jargon
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
The New Media Landscape: Adapting PR Fundamentals in a Digital World
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing,...
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In recent months, we’ve reported on how digital outlets are working hard to improve transparency to win back user trust, and June was no exception to that trend. This month, both Facebook and Twitter announced redesigns that will make Breaking News more prominent and...
Tech’s Biggest Trends This Month: Recapping CE Week 2018
The consumer technology industry’s largest event in the North East, CE Week, was hosted last week in the Jacob K. Javits Convention Center in New York City. With a larger space and new partnership with IFA, the event drew in an international audience of buyers,...