4 Influencer Marketing Trends Taking Over in 2023
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands that utilized influencers to post sponsored content on their Instagram...
The Gatekeeper of Current Events: Social Media
There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for...
Social Media Advertising Best Practices: LinkedIn
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the...
The Brands that are Winning Social Media
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands that stand out on social media, and what about their social media presence...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in...
lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for the employees of lotus823 to hear that their company was among Inc. magazine’s list...