Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning. Public Relations Planning for…
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary social media channels, there is one thing…
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing…
Read On from Public Relations Planning for Q4: The CES Edition
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the Class of 2016 get started on the right foot. Let’s get started! lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40…
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real world.” I have good news for the communications majors, while writing a press release on made-up news won’t be something you’ll use, the skills of…
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In today’s social landscape, one of the most powerful tools for finding your first job in your industry is LinkedIn. According to a report published by…
Read On from Optimizing Your LinkedIn Profile for The Job Search
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other important attributes you’ll need to dominate in…
Read On from 7 Attributes of Successful Social Media Managers
We are excited to announce the induction of Christine Rochelle, Director of Digital Marketing & Operations, to the 2016 class of Jersey’s Best Marketing and Communications Professionals under 40! Jersey’s Best Marketing and Communications Professionals under 40 is hosted by the New Jersey Advertising Club (NJADClub) and the Jersey Shore Public Relations and Advertising Association…
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award lotus823 is thrilled to announce our latest…
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to target this ever-growing population. While some miss the mark, others are…
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
