February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In 2013, your favorite car service offered 15 major US cities access to…
Read On from Falling in Love with Valentine’s Day Marketing Campaigns
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space. Of course we all think our own furry friend is social media worthy, but…
Read On from Doggone Pawesome: Social Media’s Top Dog Influencers
Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market for consumer tech, we found our favorite gizmos and gadgets and have labeled their class superlatives! From “Too Cool for School” to the “Life of…
We are kicking off 2017 with some BIG news! We are proud to announce the acquisition of Rachel Litner Associates (RLA), a culinary, housewares and lifestyle public relations firm headquartered in Livingston, N.J. Since our founding, our agency has operated mainly in the consumer electronics, technology and health & wellness spaces, and this acquisition will…
New Year, New Beginnings The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest week in the world of tech. As members of our team pack their bags and prepare to head off to Las Vegas, let’s take a…
Farewell 2016, It’s Been Real… And, Augmented… It’s that time of year again! For PR folks, preparations have been long underway. We’ve definitely got you covered on what to bring and CES PR planning, but fear not – I’m not forgetting the most exciting part. What are we going to see?! CES 2016 brought us…
Between the presidential election, the Olympics and of course, Adele’s world tour, I think it’s safe to say that 2016 has been an eventful year. In 2016, we’ve also seen some groundbreaking technological developments and trends that are sure to shape our future. As we find ourselves heading into the New Year (ready or not!),…
“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we get caught up in the final stages of CES planning and holiday pitching, the team is sharing their holiday marketing insights. Coca Cola: A Holiday…
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a few simple mistakes you can avoid while pitching….
Read On from Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
