Digital Marketing News, Articles, Tips, and Info

Social Media Personas | Reality vs. Online Identities

by lotus823 Staff

June 15, 2017

In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met...

Marketing

Defining Data Science

by lotus823 Staff

May 15, 2017

Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even...

Marketing

Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign

by lotus823 Staff

May 9, 2017

From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the...

Integrated Marketing Monthly Roundup

April Digital Marketing News Roundup

by lotus823 Staff

May 1, 2017

“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the...

Search Engine Optimization

Exploring the History of SEO

by lotus823 Staff

April 25, 2017

Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?...

Integrated Marketing

Is PR Dead? Our Team Investigates

by lotus823 Staff

April 19, 2017

Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on...

Digital Marketing

March Digital Marketing News Roundup

by lotus823 Staff

March 31, 2017

Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...

lotus823 Tean at International Home + Housewares Show

IH+HS

Everything You Missed at the 2017 International Home + Housewares Show

by lotus823 Staff

March 22, 2017

Our team just wrapped up a whirlwind week at the International Home + Housewares Show (IH+HS) in Chicago. IH+HS is hosted each year by the International Housewares Association and has...

Ideas, trends, and insights to keep you ahead.

Timely perspectives from our team on PR, marketing, and the evolving consumer.

Defining Data Science

Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign

April Digital Marketing News Roundup

Exploring the History of SEO

Is PR Dead? Our Team Investigates

Everything You Missed at the 2017 International Home + Housewares Show

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