New Year, New Beginnings

The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest week in the world of tech. As members of our team pack their bags and prepare to head off to Las Vegas, let’s take a look at the insights they shared in December.

5 Most Memorable Tech Moments of 2016

From Pokémon Go to Apple’s removal of the headphone jack on the iPhone 7, 2016 was a whirlwind year in the tech world. It seemed like every month brought with it a new technological advancement. Many of these new advancements made their way into the homes of millions, changing how users live their daily lives. Read on as Assistant Account Manager, Erica Bonavitacola counts down the five biggest tech moments of the year.

CES 2017 Predictions

Each January the global technology industry descends upon Las Vegas for the Consumer Electronics Show. Tech brands from around the world showcase their latest and greatest innovations. If there’s a hot new gadget on the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of announcements can we expect this year? CES veteran Heather Hewit shares her CES 2017 predictions.

And Now A Look At 2016’s Most Memorable Campaigns

“Paul Switched” – Sprint

For nearly a decade Verizon’s instantly recognizable pitchman Paul Marcarelli starred in ads posing the iconic question, “Can you hear me now?” In 2016, Sprint managed to get the actor to jump ship, using him in a series of ads showcasing Paul’s switch from Verizon’s coverage and urging users to do the same.


Cinco de Mayo Snapchat Filter – Taco Bell

Taco Bell pretty much dominates the world of social media marketing and in 2016 they launched their most successful campaign yet. To celebrate Cinco de Mayo the brand launched a sponsored lens on Snapchat, turning customers’ heads into giant tacos. The lens was innovative and engaging, resulting in 224 million views in a single day.


A Vote For Good – Pedigree

This campaign was the #1 favorite among the team here at lotus823. During a volatile election cycle Pedigree took to presidential rallies for an impactful social experiment. The result was a timely and emotional look at what we all have in common, regardless of political leanings.


What was your favorite 2016 marketing campaign? Tell us in the comments below or on Twitter @lotus823!


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