A Very Spooky Month in Marketing
While “the holidays” normally make marketers think of the Christmas season, there truly is no time of year that doesn’t warrant a campaign. Each year, it seems as though back...
Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media...
September Digital Marketing Roundup
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done...
#TBT: lotus823 Executives’ CES Adventures
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled...
6 Influencers to Look Out for at CES 2017
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow...
CES 2017: A First Timer’s Guide
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee....
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
Integrated Marketing Monthly Roundup
August Digital Marketing Roundup
As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of...
Find Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals...
The U.S. Digital Service: Where Tech Nerds Go To Save the World
I pledge my allegiance, to the flag…for which it stands…as a sequence of boolean bits. It’s been two years since President Obama created the United States Digital Service (USDS), which...
