Our team just wrapped up a whirlwind week at the International Home + Housewares Show (IH+HS) in Chicago. IH+HS is hosted each year by the International Housewares Association and has become one of the biggest trade shows in the nation! The latest and greatest products within the housewares industry were on display, with some brands…
Read On from Everything You Missed at the 2017 International Home + Housewares Show
“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only have 140 characters to convey a brand’s message, using photos can really help tell the story. Eye-catching and engaging imagery can make the difference between…
In the world of Housewares, March Madness is about more than basketball. It’s about the countdown to Chicago. The race against time that has as much to do with product samples and press booth appointments as it does about dinner reservations and making sure your comfortable shoes are ready for prime time. As a member…
Read On from The Mad World of the International Home + Housewares Show
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social media into your very own marketing campaign: Know Your Audience…
Read On from 5 Tips for Integrating Social Media Into Your Marketing Campaign
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If you were too busy buying flowers and…
At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to Instagram, we’re all connected and “friends”…
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In 2013, your favorite car service offered 15 major US cities access to…
Read On from Falling in Love with Valentine’s Day Marketing Campaigns
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space. Of course we all think our own furry friend is social media worthy, but…
Read On from Doggone Pawesome: Social Media’s Top Dog Influencers
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
