Benefits of Media Training For B2B Brands
CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits...
The Best Trade Shows for CE, Toys, Housewares, & Audio/AV
Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond, virtually every industry can be represented...
Making the Switch from Amazon Vendor Central to Seller Central
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to be the go-to for online shoppers. So, in late 2018 through early 2019, when vendors started...
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For those who use the platform for fun, this update won’t cause much concern. Who will it...
The Fall New York Tabletop Show: An Overview
Last month, our Chief Strategy Officer, Rachel Litner, attended the fall New York Tabletop Show. The semi-annual show, hosted by Forty One Madison, featured new products that revolve around upcoming consumer trends in the lifestyle market. The show featured showrooms...
How to Maximize Efforts on Black Friday and Cyber Monday
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also...
CES 2020: The Pressing Deadlines Your Brand Needs to Know
Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las Vegas. Last year, CES reached over 170,000 attendees and put out more than 225,000...