Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If you were too busy buying flowers and…
At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to Instagram, we’re all connected and “friends”…
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In 2013, your favorite car service offered 15 major US cities access to…
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At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space. Of course we all think our own furry friend is social media worthy, but…
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Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market for consumer tech, we found our favorite gizmos and gadgets and have labeled their class superlatives! From “Too Cool for School” to the “Life of…
We are kicking off 2017 with some BIG news! We are proud to announce the acquisition of Rachel Litner Associates (RLA), a culinary, housewares and lifestyle public relations firm headquartered in Livingston, N.J. Since our founding, our agency has operated mainly in the consumer electronics, technology and health & wellness spaces, and this acquisition will…
New Year, New Beginnings The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest week in the world of tech. As members of our team pack their bags and prepare to head off to Las Vegas, let’s take a…
Farewell 2016, It’s Been Real… And, Augmented… It’s that time of year again! For PR folks, preparations have been long underway. We’ve definitely got you covered on what to bring and CES PR planning, but fear not – I’m not forgetting the most exciting part. What are we going to see?! CES 2016 brought us…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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