Photography 101 for Social Media Marketers
“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only...
The Mad World of the International Home + Housewares Show
In the world of Housewares, March Madness is about more than basketball. It’s about the countdown to Chicago. The race against time that has as much to do with product...
5 Tips for Integrating Social Media Into Your Marketing Campaign
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social...
Why You Need an Integrated Marketing Strategy
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what...
February Digital Marketing Roundup
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our...
Social Media Influencers We Love
At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has...
The Passion Behind the Public Relations Team at lotus823
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but...
Falling in Love with Valentine’s Day Marketing Campaigns
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of...
Doggone Pawesome: Social Media’s Top Dog Influencers
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers...
CES 2017 Superlatives: Gadget Recap
Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market...
