As we say goodbye to summer, we can’t help but be a little excited about all the new changes coming to public relations and digital marketing this fall. The world of social media continues to move toward better user experience, focusing on video and cracking down on “fake news” and “clickbait.” Meanwhile, the #Hashtag turned…
July Industry News Recap
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was a busy month for many social media platforms, while news slowed on the digital and PR fronts. If you’ve missed any of the industry buzz,…
Digital Marketing Tips to Stay Relevant in the Summer
Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to reach their customers while their minds are elsewhere. Luckily, the season offers…
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June Industry News Roundup
The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed some of these headlines, here’s a recap of some highlights that made news this past month: Social Media Pinterest adds a much-needed Lens update for…
Social Media Personas | Reality vs. Online Identities
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage…
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Defining Data Science
Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This information has the potential to build individual profiles that can significantly…
Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign
From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the millennial market. That’s why it’s no surprise that more and more brands are tapping into the past in the digital age. I recently had the…
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April Digital Marketing News Roundup
“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR…
Exploring the History of SEO
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary? And where did it come from? To answer those questions we need to take a look at the big picture and go back almost 30 years….
Is PR Dead? Our Team Investigates
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
