Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with outside websites and apps. New regulations aim to enable users to pick and choose who…
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been slow to make its way to the limelight. But now, months after the launch,…
In February, social media platforms stole the show for digital news, with the rollout of numerous features focused on user experience; however, in March, Facebook saw similar coverage – but not for good reason. Following news that a third-party data analytics company gained data on millions of Facebook users and used that data to inform…
[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.100″ custom_margin=”||0px|” custom_padding=”||0px|”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.0.100″ background_layout=”light”] Each year, the International Home + Housewares Show (IH+HS) is highly regarded for debuting the latest and greatest products for the widely diverse home market. Held in McCormick Place in Chicago, this year’s show ran from Saturday, March 10th through Tuesday, March 13th. The IH+HS floor…
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and frustrated. The new layout meshes stories with individual snaps and completely separates…
March 2nd was Employee Appreciation Day and we felt it was only fitting to center a blog around the holiday! From Friday team lunches to company outings, we share a lot of time together. In all of this time we have created so many memories, so we asked our team what their favorite memory is…
During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike will appreciate. From the ability to automatically publish scheduled Instagram posts via third-party apps, to the testing of a “repost” option in Instagram Stories, the…
Before we know it, we’ll find ourselves amongst the hustle and bustle of the International Home and Housewares Show in Chicago. From March 10th through the 13th, 2018, more than 2,200 exhibitors will be showcasing thousands of new products at McCormick Place. With various displays, expos, and events, there is so much to explore. To…
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an expanded audience. The individual chosen must be able to relate to your…
With women dominating the media in the past few months, lotus823 wanted to celebrate Galentine’s Day. In the words of Leslie Knope, Galentine’s Day is best described as “Ladies celebrating ladies” — but we are inviting everyone to celebrate! The lotus823 team was happy to talk about the women in their lives who inspire and…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
