In February, social media platforms stole the show for digital news, with the rollout of numerous features focused on user experience; however, in March, Facebook saw similar coverage – but not for good reason. Following news that a third-party data analytics company gained data on millions of Facebook users and used that data to inform…
[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.100″ custom_margin=”||0px|” custom_padding=”||0px|”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.0.100″ background_layout=”light”] Each year, the International Home + Housewares Show (IH+HS) is highly regarded for debuting the latest and greatest products for the widely diverse home market. Held in McCormick Place in Chicago, this year’s show ran from Saturday, March 10th through Tuesday, March 13th. The IH+HS floor…
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and frustrated. The new layout meshes stories with individual snaps and completely separates…
March 2nd was Employee Appreciation Day and we felt it was only fitting to center a blog around the holiday! From Friday team lunches to company outings, we share a lot of time together. In all of this time we have created so many memories, so we asked our team what their favorite memory is…
During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike will appreciate. From the ability to automatically publish scheduled Instagram posts via third-party apps, to the testing of a “repost” option in Instagram Stories, the…
Before we know it, we’ll find ourselves amongst the hustle and bustle of the International Home and Housewares Show in Chicago. From March 10th through the 13th, 2018, more than 2,200 exhibitors will be showcasing thousands of new products at McCormick Place. With various displays, expos, and events, there is so much to explore. To…
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an expanded audience. The individual chosen must be able to relate to your…
With women dominating the media in the past few months, lotus823 wanted to celebrate Galentine’s Day. In the words of Leslie Knope, Galentine’s Day is best described as “Ladies celebrating ladies” — but we are inviting everyone to celebrate! The lotus823 team was happy to talk about the women in their lives who inspire and…
The mark of a new year always brings big changes, and this January certainly set the bar for how digital marketing and public relations will have to evolve in 2018. In a move that focuses on bringing meaningful interactions back to social media, Facebook announced it will put posts from friends and family members higher…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.91″] As we collect ourselves from the whirlwind that is the Consumer Electronics Show, we look forward to the next big trade show, The International Home + Housewares Show (IH+HS). This annual trade exhibition in Chicago sets the housewares industry benchmark for…
Read On from The Road to the 2018 International Home + Housewares Show
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
