Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was for a digital campaign created on behalf of headphones giant and client Audio-Technica in…
TEDxAsburyPark: Describe the Most Passionate Person You Know
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at Convention Hall on Saturday, May 19th. In his presentation, David will share the personal and professional drivers behind his passion to build a business…
Read On from TEDxAsburyPark: Describe the Most Passionate Person You Know
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
April was a busy month for personal data and privacy discussions. Following news of the Cambridge Analytica Data Scandal with Facebook, social users were at heightened concern about how their personal data is collected and used online. With the fast-approaching implementation of EU General Data Protection Regulation (GDPR), which goes into effect in May, social…
Possible Facebook Privacy Regulations for Businesses & How to Navigate
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with outside websites and apps. New regulations aim to enable users to pick and choose who…
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
Amazon Spark: What Brands Need to Know
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been slow to make its way to the limelight. But now, months after the launch,…
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In February, social media platforms stole the show for digital news, with the rollout of numerous features focused on user experience; however, in March, Facebook saw similar coverage – but not for good reason. Following news that a third-party data analytics company gained data on millions of Facebook users and used that data to inform…
IH+HS 2018: What You Missed in Chicago
[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.100″ custom_margin=”||0px|” custom_padding=”||0px|”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.0.100″ background_layout=”light”] Each year, the International Home + Housewares Show (IH+HS) is highly regarded for debuting the latest and greatest products for the widely diverse home market. Held in McCormick Place in Chicago, this year’s show ran from Saturday, March 10th through Tuesday, March 13th. The IH+HS floor…
The Rise and Fall of Snapchat
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and frustrated. The new layout meshes stories with individual snaps and completely separates…
Employee Appreciation Day
March 2nd was Employee Appreciation Day and we felt it was only fitting to center a blog around the holiday! From Friday team lunches to company outings, we share a lot of time together. In all of this time we have created so many memories, so we asked our team what their favorite memory is…
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike will appreciate. From the ability to automatically publish scheduled Instagram posts via third-party apps, to the testing of a “repost” option in Instagram Stories, the…
