Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated site is almost as bad as not having one…
Experiential Marketing: Tips, Tricks, and KPIs
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling experiential marketing and the benefits it can have for your brand. What…
Defining the Facebook Audience Network: Beyond the App
Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. With the site now surpassing the 2 billion user mark, Facebook provides an opportunity for brands…
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September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also announced two initiatives to better manage user experience on both the front and backend of…
Best Practices for PR Pitching – Q4 and Beyond
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
Looking Ahead: CES 2019 Predictions and Reflections
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
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Our College Years: Memories, Experiences, and Fun!
With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we are continuously learning from one another in the office, there was once a time when we used to pull all-nighters and cram for finals. And…
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August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In August, Instagram and Facebook took center stage as they rolled out several new features and initiatives. In conjunction with Facebook’s time well spent initiative – a movement to make time spent online more meaningful – both Facebook and Instagram announced a new feature that measures how long you’ve spent in-app and allows users to…
lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities
Earlier this summer, lotus823’s Co-founder & Managing Partner, David Hernandez, had the opportunity to speak on the topic of passion at TEDxAsburyPark. Hernandez’s presentation, “My Bicultural Passion for America,” illuminated the personal and professional drivers behind his passion to build a business as a first generation, Cuban-born immigrant. TEDxAsburyPark discovers and curates speakers, entertainers, and…
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Instagram Influencers for Everyday Inspiration
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of influencers across various platforms, sometimes finding the perfect influencer can be a challenge. For…
