Digital Marketing News, Articles, Tips, and Info

The Benefits of Editorial Calendars for 2019 Planning

by lotus823 Staff

November 14, 2018

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...

Content Marketing

Planning for 2019: Content Calendar Best Practices

by lotus823 Staff

November 5, 2018

As 2018 comes to an end, there’s no better time to set resolutions – not only for yourself, but also for your business! While we’re typically caught up in Q4...

Digital Marketing

October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

October 29, 2018

As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety...

Website Design

Starting a Web Design Project

by lotus823 Staff

October 18, 2018

Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you...

Experiential Marketing

Experiential Marketing: Tips, Tricks, and KPIs

by lotus823 Staff

October 12, 2018

With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes...

Facebook

Defining the Facebook Audience Network: Beyond the App

by lotus823 Staff

October 9, 2018

Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned...

Marketing

September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 28, 2018

With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...

Best Practices

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Technology

Looking Ahead: CES 2019 Predictions and Reflections

by lotus823 Staff

September 13, 2018

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities,...

Blogs

Our College Years: Memories, Experiences, and Fun!

by lotus823 Staff

September 5, 2018

With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we...

Ideas, trends, and insights to keep you ahead.

Timely perspectives from our team on PR, marketing, and the evolving consumer.

The Benefits of Editorial Calendars for 2019 Planning

Planning for 2019: Content Calendar Best Practices

Starting a Web Design Project

Experiential Marketing: Tips, Tricks, and KPIs

Defining the Facebook Audience Network: Beyond the App

Best Practices for PR Pitching – Q4 and Beyond

Looking Ahead: CES 2019 Predictions and Reflections

Our College Years: Memories, Experiences, and Fun!

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