Digital Marketing News, Articles, Tips, and Info

August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 4, 2018

In August, Instagram and Facebook took center stage as they rolled out several new features and initiatives. In conjunction with Facebook’s time well spent initiative – a movement to make...

Local Business

lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities

by lotus823 Staff

August 22, 2018

Earlier this summer, lotus823’s Co-founder & Managing Partner, David Hernandez, had the opportunity to speak on the topic of passion at TEDxAsburyPark. Hernandez’s presentation, “My Bicultural Passion for America,” illuminated...

Social Media

The Importance of Professional Social Profiles

by lotus823 Staff

August 10, 2018

From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark...

Integrated Marketing Monthly Roundup

July Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

July 30, 2018

If you’ve been keeping up with our monthly industry recaps, you’re well aware that online privacy has been a hot topic for social networks and other digital platforms during 2018....

Amazon Marketing

The Seller’s Guide to Amazon Acronyms and Other Jargon

by Samantha Lins

July 26, 2018

Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I...

Digital Marketing

Paid & Organic Influencers: Pros, Cons, & Everything in Between

by lotus823 Staff

July 19, 2018

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...

Digital Marketing

The New Media Landscape: Adapting PR Fundamentals in a Digital World

by lotus823 Staff

July 12, 2018

At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being...

Integrated Marketing Monthly Roundup

June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

June 29, 2018

In recent months, we’ve reported on how digital outlets are working hard to improve transparency to win back user trust, and June was no exception to that trend. This month,...

Trade Shows

Tech’s Biggest Trends This Month: Recapping CE Week 2018

by lotus823 Staff

June 27, 2018

The consumer technology industry’s largest event in the North East, CE Week, was hosted last week in the Jacob K. Javits Convention Center in New York City. With a larger...

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Timely perspectives from our team on PR, marketing, and the evolving consumer.

August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities

July Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

The Seller’s Guide to Amazon Acronyms and Other Jargon

The New Media Landscape: Adapting PR Fundamentals in a Digital World

June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Tech’s Biggest Trends This Month: Recapping CE Week 2018

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