How to Build an Effective Remote Work Environment
There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s establish that remote work obviously does not work for all industries and types of businesses. But if you...
Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
Today's consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company's values and actions, which includes consistency, customer focus, and a clear purpose....
Why Brands Should Utilize Instagram for Engagement
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
Every Day Above Ground Is a Great Day, Remember That
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
How to Write a Stellar Media Pitch & Why It’s Important
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It's not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if you have...
How To Write Killer Blog Content & Why It’s Important
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you're new to blogging or are an experienced vet,...
Slow Down, You Crazy Child
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) ...