In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with the CEO and founder of uppercase industries, Becca Brown! Tune in as they delve into Becca’s entrepreneurial journey, how she manages to keep her clients satisfied, and of course the lyrics that inspire her. Episode Transcript lotus823 (0:19) There’s…
Read On from The Rest of My Life Gonna Start Today; Good Morning
Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don’t get me started on how we’re all obsessed with our smartwatches, especially when we hit the gym….
Read On from 5 Tips for Experiential Marketing in the Digital Age
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.” Episode Transcript David Hernandez (00:44) Welcome to another episode of There’s…
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should come as no surprise that this tactic is…
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and features that mark the end of 2023. Continue reading for this month’s digital…
Read On from December Highlights: Digital Marketing & Industry News
‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for families and friends, Let’s take a closer look at…
Read On from Q4 2023 Consumer Report: Holiday Shopping Trends
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with David Stewart, the founder of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. The two discuss marketing to different demographics, health, fitness, and more! Episode Transcript David…
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s unravel the brilliance behind the top 10 marketing campaigns that left their mark on the industry in 2023! Heinz…
Read On from Breaking Down the Best Marketing Campaigns in 2023
As quickly as the weather changes, so does the digital marketing landscape! From pivotal industry shifts and emerging data to revolutionary platform updates and features, November has proven to be a crisp month. Continue reading for November’s digital marketing and industry highlights! Social Media Updates Nearly 95% of Internet Users Use Social Media Platforms…
Read On from November Highlights: Digital Marketing & Industry News
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Bob Marcantonio, who has an incredible career spanning over thirty years as President of Levin Consulting, The pair discuss the future of consumer electronics, challenges for the industry, and more! Episode Transcript David Hernandez (00:45) Welcome to another episode…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
