Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of every marketing strategy. We previously shared tips for celebrating “Get to Know…
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Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great opportunity to broadcast a business’ mission, story, or…
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September has brought us back into routine while social media and Google updates continue to change the game. If you are looking to keep up to date on the latest digital marketing and industry news, you’ve come to the right place. Continue reading on! Social Media Updates YouTube Tests New Channel Content Personalization to…
Read On from September Highlights: Digital Marketing & Industry News
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves understanding the organization’s crisis risks, making decisions about how to manage…
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Gen Z, those born between 1996 and 2015, now make up about 40% of the consumer market with approximately $360 billion in disposable income, according to Bloomberg. With this information in mind, it’s no surprise that Gen Z is a major audience for businesses to reach. However, with their natural skepticism, Gen Z can be…
Home is a place of comfort where every item contributes to the happiness and wellness of you and your family. Since the pandemic, homecare and comfort have become increasingly important as more people are staying home. HomePage News created a first annual Consumer Outlook Survey commissioned in partnership with IHA, which reached about 4,000 U.S….
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As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to know! Social Media Updates Platforms Respond to ‘BeReal’…
Read On from August Highlights: Digital Marketing & Industry News
CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave you a first look at CES 2022 along with the history and significance of the Consumer Technology Association’s (CTA) owned and produced show. With the…
Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones, computers, and TVs help keep us connected and entertained from the comfort of our homes. However, the Consumer Technology Association (CTA) is predicting a decline…
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Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet industry consists of many significant branches, including…
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Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
