Chase After The Dream, Don’t Chase After The Money
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
February Highlights: Digital Marketing & Industry News
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to...
3 Things to Consider When Choosing Trade Shows and Events
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically...
From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
January Highlights: Digital Marketing & Industry News
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add metaverse elements into our daily lives while YouTube begins their Shorts monetization process, and TikTok forecasts 2023...
2022 Year in Review: How Our Clients Reached Over 48 Billion People
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and...
How to Make the Most of New-Age Advertising
We asked in a previous blog post of ours, what is the next big change in new age advertising? Since 2015, there has been exciting new features and tools to help brands engage with their target audience, such as using influencer ads, shop live features, and shop now...