With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in the workplace. We have made a lot of progress over the years, but…
We have all heard of the term SEO (search engine optimization) at one time or another, and the truth is that optimizing your website is tricky and takes a lot of time and research. Taking the necessary steps to optimize your website is important to your brand’s success in driving traffic. That being said, the…
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TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of reaching multiple sets of demographics all in one place. Here are some…
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke about omnichannel growth, the state of the housewares industry, and consumer trends. Read on for…
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers? Let’s start off with what to look for in…
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to their new AI tools. Read more to find out what is…
Read On from February Highlights: Digital Marketing & Industry News
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically focus on a product launch. Whatever the reason may be, the most important thing to…
Read On from 3 Things to Consider When Choosing Trade Shows and Events
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it…
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add metaverse elements into our daily lives while YouTube begins their Shorts monetization process, and TikTok forecasts 2023 trends. Read all about these updates and more…
Read On from January Highlights: Digital Marketing & Industry News
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and so much more. Looking at our collective results, we delivered for our clients this past year…
Read On from 2022 Year in Review: How Our Clients Reached Over 48 Billion People
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
