How to Explain Integrated Marketing to Your Grandma
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I...
#TBT Special: When Social Media Was Just ICQ and AIM
Instant messaging truly was the first form of “social media” by connecting people in a way that we thought was never possible. When it first became available to anyone with...
Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with...
To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...
3 Tips For Developing a Pinterest Marketing Strategy
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops...
Why I Love HootSuite
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...
3 Steps to Interesting Social Media Marketing with lotus823
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
Integrating Influencer Engagement Into Your Marketing Strategy
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a...
How to Extend Your Reach on Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further,...
Social Media Marketing Beyond Likes and Retweets
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples...
