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[Download New Guide] Google+ Hangouts Best Practices
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...
How to Explain Integrated Marketing to Your Grandma
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I...
#TBT Special: When Social Media Was Just ICQ and AIM
Instant messaging truly was the first form of “social media” by connecting people in a way that we thought was never possible. When it first became available to anyone with...
Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with...
To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...
3 Tips For Developing a Pinterest Marketing Strategy
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops...
Why I Love HootSuite
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...
3 Steps to Interesting Social Media Marketing with lotus823
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
Integrating Influencer Engagement Into Your Marketing Strategy
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a...
