How to Claim Your Vine Vanity URL on the Web
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity...
Instafame on Instagram
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is...
The True Value of Instagram Ads for Social Media Marketing
It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value...
The Integrated Marketing Specialist’s Personality Profile
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and...
Taking Your Business to Facebook
“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as...
DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and...
How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their...
Location-Based Marketing: Getting Physical with Foursquare
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood...
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[Download New Guide] Google+ Hangouts Best Practices
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...
