Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say...
How WhatsApp is Changing the Social Media Marketing Game
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...
6 Content Marketing Tips for Overcoming Writer’s Block
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an...
Nerd Confessions: Instagram Is My Drug of Choice
If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?”...
Keeping Consistent: Customer Service on Social Media
Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct...
Best Practices to Achieving Instagram Branding Success
"Life is not measured by how many breaths we take, but by the moments that take our breath away." There’s no denying it. People like visuals. They’re quick, to the...
The Digital Marketing Monthly Roundup – January 2014
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
Social Media Networks and The Craze of Private Messaging
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...
Five Tools Every Social Media Marketing Specialist Needs To Use
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are...