The Importance of Marketing in the Hospitality Industry

The Importance of Marketing in the Hospitality Industry

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid marketing strategy. With a reported $863,000,000,000 sales in foodservice this past year, it is…

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Social Media 101 for Global Brands

Social Media 101 for Global Brands

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media marketing madness that often requires…

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Social Media Experiment: Foodies Take Over Applebee’s Instagram

Social Media Experiment: Foodies Take Over Applebee’s Instagram

The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true foodie in this day and age enjoys…

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An Image Could be Worth a Thousand Clicks

An Image Could be Worth a Thousand Clicks

“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014    We can all agree that the main goal of any content marketing strategy is to get as many…

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The February Digital Marketing Roundup

The February Digital Marketing Roundup

Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….

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Why Your Digital Marketing Strategy Needs to Be Ever Evolving

Why Your Digital Marketing Strategy Needs to Be Ever Evolving

Change is a natural part of life, whether we like it or not. In spite of our opinion on it, I feel that we should always adapt with the changes that life brings since not keeping up with the times can equate to less success in life. Change is especially prominent in the digital marketing…

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Make Your Homepage Feel Like Home: Part 2

Make Your Homepage Feel Like Home: Part 2

If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another important way your homepage propels your website. For your reference, here’s another snapshot of the lotus823 homepage. Entryway/Foyer When you open the door to a…

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Make Your Homepage Feel Like Home: User-Friendly and SEO Tips

Make Your Homepage Feel Like Home: Part 2

Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…

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SEO Goes Social

The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…

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