The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration showcasing their latest innovations. This year, the annual trade show is making its…
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator portal”, and Instagram launched a “professional dashboard” for users. Continue reading for the latest updates on social media platforms and the industry below! Social Media…
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online in the fully digital venue to discover the latest technologies and global innovators. Virtual attendees…
Read On from CES 2021: A Review of the First All-Virtual Show
The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and media outlets are ready to adapt to the…
Read On from How to Prepare for the First-Ever Virtual CES 2021
Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las Vegas. Last year, CES reached over 170,000 attendees and put out more than 225,000 print, online, and broadcast media stories. As the event quickly approaches,…
Read On from CES 2020: The Pressing Deadlines Your Brand Needs to Know
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the business of consumer technologies,” attracting…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Once again CES, the Consumer Electronics Show, took the dry desert city of Las Vegas, Nevada by storm. This year though, the splash the show made was quite literal. With a long-overdue rain storm starting on Monday, and totaling 1.33 inches of rain by the time it ended on Tuesday, the city was being flooded, literally…
While Sophia and my Special Aflac Duck were turning heads at CES, it is only right that Sony had a robot of its own. The new Aibo robot dog responds to touch and voice and has a series of touch sensors on its head, chin, and back. Aibo also has a camera on the tip…
The Verge put it best, describing yesterday’s two hour power outage as a “CE-mess.” The outage was reported around 11 AM and was not restored until 1 PM. It has been confirmed that rain was the cause of the blackout. Once power was restored in the North and Central halls of the Convention Center, the…
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors for this year’s showcase. As leaders in the tech industry come to the show from all over the world, we have compiled a list of…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We are officially less than one month out from CES 2018 and there is definitely a buzz in the air. Every year in early to mid January, the tech-obsessed descend on Las Vegas for one week packed with the latest and greatest to enter the marketplace. As a frequent…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 3,900 exhibiting companies and more than 170,000 attendees annually. For those who know lotus823, or me, we tend to…
New Year, New Beginnings The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest week in the world of tech. As members of our team pack their bags and prepare to head off to Las Vegas, let’s take a…
Farewell 2016, It’s Been Real… And, Augmented… It’s that time of year again! For PR folks, preparations have been long underway. We’ve definitely got you covered on what to bring and CES PR planning, but fear not – I’m not forgetting the most exciting part. What are we going to see?! CES 2016 brought us…
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile connections with media professionals and outlets who can put your…
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here and there surrounding holiday weekends and client vacations where you’re not on a tight deadline. At lotus823, we like to take advantage of this extra…
Read On from Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing…
Read On from Public Relations Planning for Q4: The CES Edition
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823 recently appointed Nancy Kohlreiter Chief Operating Officer of our award-winning integrated marketing communications agency. Nancy brings 20…
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget anything at home. So, where do you begin? Don’t worry! We’ve got a CES survival guide, made for PR professionals by PR professionals: Planning Last year’s…
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics Show. With CES only two weeks away, media outlets across the industry are beginning to release their predictions for major attendees, like Sony, LG and…
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll give out to complete strangers for free. This is all thanks…
Each year, CES brings out the best of the best from some of the world’s most brilliant inventors and our team prepares all year for the amazing ride that the biggest tradeshow of Vegas has to offer. There was an endless list of tech gadgets and services unveiled at CES ranging from curved TVs to…
The biggest week of the year in tech is finally wrapping up: CES! With an estimated 160,000 attendees and as Mashable said, “at a time of year when everyone’s at least 10% sick,” it’s time to wrap up with an unofficial “CES 2015 Trending Report.” The below data was pulled from Tweet Reach, Google Trends,…
Read On from CES 2015 Final Recap – Most Talked About Moments
In the midst of the madness, with emerging tech like wearables, flexible phones & TVs and 3D printing dominating the headlines, a surprise industry is making it’s mark on CES: big auto. Automakers are alive and well and showing off what tricks they have up their sleeves for the year ahead. We’re half way through…
Read On from CES 2015 Day 2 Recap – Is 2015 The Year Of Automotive Tech?
Tuesday was the first full day of the 2015 Consumer Electronics Show in Las Vegas. With hundreds of the latest gadgets being debuted, there were a few items that seemed to generate a lot of buzz. As we enter into Day 2 of the largest tech event of the year, we continue to share some…
Read On from CES 2015 Day 1: 3D Printing, Fitness Trackers, Shaquille and More
Every year, we tech folk wait for the biggest tradeshow of our industry: CES. With the show being kicked off with a few press events including CES Unveiled, PepCom, and announcements from big brands, we compiled some of the most talked about moments so far. Most Talked About Moments of CES Unveiled and Beyond Let’s…
Read On from CES 2015 Preview: Ice Sculptures, Drones, and Hydrogen Cars
The consumer electronics industry is always bursting with new and exciting products, and the best place to see these innovations is at CE tradeshows. Below are some of the can’t miss shows coming up: The Luxury Technology Show: October 15, 2014 | Los Angeles, CA Attendees of the Luxury Technology Show are introduced to the…
Read On from Upcoming Consumer Electronics Events To Look Out For
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The loti in Vegas tried their best to be cool while spotting and meeting these celebrities. At our office, the rest of us were trying to…
Read On from Spotted: Celebrities at CES 2014 – lotus823 Roundup
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing team, leaving them excited, intrigued, confused and, at times, insanely jealous. At other times, CES has left us at a complete loss for words. According…
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on list of most confusing professions”. I laughed. Immediately, I thought of my dad. No matter how many times I try to explain what I do,…
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
