CES 2027 returns to Las Vegas January 6–9, bringing brands, media, buyers, and industry leaders together to discover new ideas and build connections. For brands, the show offers an opportunity to strengthen relationships, gain visibility, and start conversations that can lead to new business long after the event wraps up.
With more than a decade of experience helping brands prepare for CES, connect with media, and build visibility, lotus823 has seen how the show can turn emerging technology into meaningful opportunities. Drawing on that experience and the developments showcased in 2026, we expect three consumer technology trends to help shape CES 2027:
- Everyday AI: More brands demonstrating AI features that simplify daily tasks, from managing home routines to organizing information and connecting devices.
- Home robotics: Robots taking on more complex household chores, with greater emphasis on navigating real living spaces and demonstrating practical reliability.
- Wearable technology: Further development in smart glasses, health wearables, and accessibility devices that help people communicate, understand their routines, and live more independently.
Here’s a closer look at what’s informing our predictions and what they could mean for your brand.
CES 2026 Takeaways: AI, Robotics, and Brand Visibility
According to CTA’s audited figures, CES 2026 drew 148,392 attendees and more than 4,100 exhibitors. AI and robotics were some of the most prominent themes, with companies demonstrating how technology could take on familiar tasks at home and at work.
CES 2026 standouts brought those AI and robotic themes to life, showing how brands envision technology taking on more everyday tasks. LG introduced its CLOiD home robot, designed to help with household chores, while Roborock unveiled the Saros Rover, a robotic vacuum designed to climb and clean stairs. Together, these examples pointed toward a broader ambition for home robotics: handling more complex tasks in the spaces people already live in.
That interest in robotics extended beyond the home and into the realm of social media. In its analytics of CES 2026 social activity, Visibrain highlighted a Neolix autonomous delivery vehicle navigating uneven roads as an Instagram standout. For brands and marketers, these examples reinforce the value of making innovation easy to understand. A demo with a clear purpose can really give the media a compelling story to cover and audiences a reason to watch, share, and learn a bit more.
CES 2027 Announcements: Keynotes and Early Themes
Lenovo will bring Tech World back to Sphere on January 6, with a keynote focused on hybrid AI across devices and services. Stellantis has also announced a keynote and plans to unveil vehicles and software platforms. These announcements suggest that AI and connected experiences will remain central to the conversation.
Three Consumer Technology Trends to Watch at CES 2027
Building on those signals and some of the products shown in 2026, here are three developments we at lotus823 expect to see.
- Everyday AI: Features That Simplify Daily Tasks
We expect that more brands will start to demonstrate AI that helps people complete specific tasks. For example, this could include managing a home routine, organizing information, or moving seamlessly between their collection of devices. What we know is that the strongest stories will connect those AI capabilities to a real, recognizable need. Does the feature save time, simplify decision making, or reduce the number of steps needed to get things done?
For brands, that means putting the everyday benefit right at the heart of the pitch. A demo that walks through a familiar scenario can give media ad buyers a clearer understanding of the product’s value. Be ready to explain the required setup, what can be controlled by users, and how exactly the feature fits into preexisting routines.
- Home Robotics: More Complex Chores and Real-World Use
We’re anticipating home robots to begin evolving their capabilities: that is, taking on more complex chores and being able to navigate a wider range of living spaces. Beyond just showing what a robot can do in a controlled demo, brands will have a new opportunity to explain how it could handle the unpredictability of a real home.
Reliability and convenience will be important parts of that story. Brands should be prepared to talk in detail about maintenance, setup, and where human assistance is still required. Make it super clear whether visitors are seeing just a concept, a working prototype, or something approaching commercial markets. Those distinctions can help set realistic expectations and build trust with your audience.
- Wearable Technology: Smart Glasses, Health, and Accessibility
We expect further development in smart glasses, health wearables, and accessibility technology, with an emphasis on helping people communicate, understand their routines, or live more independently. Products that address a specific need could give brands a compelling story to tell beyond the novelty of another connected device.
For brands in these categories, explain who the product serves and what it helps them do. An actual, real-world demo could show how a feature makes information easier to access or supports everyday activity. Comfort, battery life, privacy, and ease of use should also be part of the conversation. Supporting promised benefits with crystal-clear evidence will help your audience assess how the product could fit into their daily life.
Plan Your CES 2027 Marketing with Our Free Checklist
From emerging trends to new connections, CES 2027 offers brands opportunities to build visibility and relationships that last far beyond the show. A clear plan can help turn those opportunities into meaningful results.
Our CES Marketing Checklist covers key steps to consider before, during, and after the event, from media outreach to post-show follow-up.
Fill out the form to download your CES Marketing Checklist and start preparing for a successful show.
