Case Study Spotlight: Twinkly

Cast Study Spotlight: Twinkly

With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how  lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly…

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Case Study Spotlight: CHI

Case Study Spotlight: CHI

Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public relations strategy aimed to secure placements in top-tier publications in place, the…

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Case Study Spotlight: Wolf Gourmet

Case Study Spotlight: Wolf Gourmet

Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media outreach, we grew Wolf Gourmet’s overall media presence exponentially. Check out how we did it below! Background…

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Case Study Spotlight: Galanz

Case Study Spotlight: Galanz

An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in the US, grow the brand’s social media community, and establish trust with consumers through influencer marketing initiatives. Continue reading to learn more about how our…

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Case Study Spotlight: Roborock

Case Study Spotlight: Roborock

Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three months below! Background Roborock, the developers of advanced home robotics, designs a range of vacuums in…

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Case Study Spotlight: Audio-Technica

Case Study Spotlight: Audio-Technica

Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2 million potential media impressions as a result of influencer marketing partnerships below! Background With more than 55…

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Case Study Spotlight: Zavor

Case Study Spotlight: Zavor

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…

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Case Study Spotlight: The Fulham Group

Case Study Spotlight: The Fulham Group

Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…

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Marketing Case Studies: Celebrity Endorsements Gone Wrong

Marketing Case Studies: Celebrity Endorsements Gone Wrong

Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…

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