by Casey Gotta | Feb 24, 2021 | Blogs, Digital Marketing, LinkedIn, Pinterest, Social Media Marketing, TikTok, Uncategorized
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the...
by Casey Gotta | Feb 17, 2021 | Blogs, Custom Research, Digital Marketing
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...
by Casey Gotta | Jan 5, 2021 | Digital Marketing, Marketing, Public Relations
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
by Casey Gotta | Dec 30, 2020 | Integrated Marketing Monthly Roundup, Marketing, Social Media
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.” Continue reading for the December social media and industry roundup, our last...
by Casey Gotta | Dec 15, 2020 | Digital Marketing, Marketing
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s...
