by lotus823 | Oct 6, 2016 | CES, Integrated Marketing Monthly Roundup, Social Media, Technology
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights...
by lotus823 | Sep 22, 2016 | CES, Public Relations
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products,...
by lotus823 | Sep 16, 2016 | CES
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile...
by lotus823 | Sep 6, 2016 | CES, Public Relations, Trade Shows
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what...
by lotus823 | Jul 26, 2016 | CES, Digital Marketing, Integrated Marketing
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for...
