…various channels, including Facebook and YouTube. Nestlé branded the videos with the hashtag #NaturalBlissCafé. See the full ad here: https://youtu.be/Zp2mEY3QtlY What are some of the top experiential marketing campaigns you’ve……
Read On from Experience It: The Top Experiential Events of 2015
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you……
Read On from Integrated Marketing Monthly Roundup – March 2013
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed……
…often times learning out of necessity. There’s nothing like being thrown into an unfamiliar situation and having to “learn your way out” of it. In the marketing world, the future……
Read On from What the Service Industry Has Taught Me About Marketing
…a giveaway feature, available for a fee. 5. Browser Extensions Even more so than the digital marketing tools mentioned above, browser extensions are something that makes a marketing professional’s life……
Read On from Five Tools Every Social Media Marketing Specialist Needs To Use
…brands transition into the smart home arena and connect with their audiences. Targeted Marketing Targeted marketing is an oldie, but goodie when it comes to reaching the right people. When……
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
We are excited to announce the induction of Christine Rochelle, Director of Digital Marketing & Operations, to the 2016 class of Jersey’s Best Marketing and Communications Professionals under 40! Jersey’s……
…in and out of the marketing/sales funnel at any point. Starwood Hotels & Resorts Worldwide’s Abbey Reider states that the key components to a campaign include what the objective is,……
…out some of our favorite campaigns below. Dunkin Donuts “Dunkin’ Love” Dunkin’ Donuts implemented a multi-channel campaign that encouraged consumers to promote its brand through user-generated content. With two Snapchat……
Read On from Valentine’s Day Campaigns We’re Falling in Love With
… Meta Launches New Tool to Track Branded Content Campaigns Meta’s new “Search Branded Content” feature is here to help. This new digital marketing tool opens the door for marketers……
Read On from August Highlights: Digital Marketing and Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
