Case Study Spotlight: Galanz
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in……
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Case Study Spotlight: TEDx
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a……
Amazon Spark: What Brands Need to Know
…to another non-Amazon website, service, application, or channel for the purpose of conducting marketing or sales transactions. Content posted through brand, seller, author, or artist accounts regarding their own products……
Hangout with NASA to Ease Apocalyptic Thoughts in 2012
…can view it via the video below: Beyond 2012: Google+ Hangout with NASA [hana-code-insert name=’Blog Post – Google Hangout with NASA’ /] Integrated End of the World Marketing Tactics Now……
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Celebrity Branding and What it Can Teach Us
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent……
Time after Time: Déjà vu in the Integrated Market
…is entirely new. Déjà vu has struck again, and again. Get it? Déjà vu can be useful to integrated marketing. Think about how much time we could save if, instead……
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How to Write Effective/Affective Content
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through……
How to Claim Your Vine Vanity URL on the Web
…their video marketing strategy, this might encourage other companies to take the step of setting up an account to help their social media marketing efforts. Being that I have a……
4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is……
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#followmeto Brand Success with @MuradOsmann
…brands should follow when using Instagram for marketing. Instagram itself believes so, too. In its new book “The Instagram Handbook For Brands,” Murad’s #followmeto series is one of the eleven……
