A Deeper Dive: Types of Amazon Ads Explained
…detailed reporting regardless of the type of ad campaign you are running. You can monitor ad performance throughout a campaign and make adjustments to optimize results by changing keywords or……
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Say Goodbye to Facebook Ad Set Budgets
…Next month, all new and existing campaigns will transition to the Campaign Budget Optimization Migration, meaning advertisers will no longer have control over the budget at the ad set level….…
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…introduced Snap Connect, courses specifically designed to help brands boost ecommerce sales on the platform. With more brands developing campaigns through Snapchat, the app has improved its tools for marketers……
Why Marketers Should Know the Buying Power of Hispanic Americans
…can grow loyalty with Hispanic American consumers through live marketing events, known as experiential marketing, within their targeted demographic. T-Mobile took their JUMP! campaign that focused on their upgrade program……
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Social Media Marketing Tips for the Holiday Season
…habitat? We’ve got some thoughts: Tactics for Social Media Marketing During the Holidays Timing For millions of Americans, holiday shopping begins the day after Thanksgiving. So, why not use this……
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The Digital Marketing Monthly Roundup - January 2014
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and……
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The lotus823 PR and Digital Marketing Roundup – May 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the……
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The lotus823 Integrated Marketing Language? Teamwork.
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15……
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Streamline Your Integrated Marketing Strategy
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If……
I’m Not Neurotic I Just Work in Integrated Marketing
…integrated marketing agency, I decided to dive into the meaning behind the maddening mess. Decoding The Personality Behind Your Desk Clutter 1. An organized desk: Dependable and timely. “People with……
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