…marketing, advertising, and public relations. Many well-known brands now spend portions of their marketing or advertising budget to promote fake products, create funny ads, and more. To get into the……
Read On from April Fools’ Day – These Marketing Campaigns Are No Joke
…website clicks. Types of Google Ads Search Campaign Search campaigns are exactly what they sound like. Google Search Campaigns allow marketers and brands to run text ads placed across Google……
…email marketing service providers and why they made our list. Best For Automation: ActiveCampaign ActiveCampaign offers email marketing, marketing automation, and CRM tools you need to create incredible customer……
…offering exclusive coupons to those who act now and make a purchase with an allotted time frame. Planning strategic email marketing campaigns for seasonal campaigns can have a significant impact……
…of marketing automation and some of our best practices. What is Marketing Automation? Marketing automation is the practice of using software to automate different marketing activities, such as email marketing,……
Read On from Marketing Automation 101: Tips and Best Practices
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…everything you need to know to begin your next experiential marketing campaign. Successful Experiential Marketing Campaigns To help give you an idea of how experiential marketing works and can……
Read On from Experiential Marketing 101: Everything You Need to Know
…I’m curious to know how you’re using Pinterest’s new Place Pins feature in your business’ social media marketing efforts, so be sure to let me know with a comment below….…
Read On from How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
…their endorsement of your product, you can watch your sales skyrocket on the most important days of the year. Email Marketing – Design and launch an email marketing campaign that……
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the……
Read On from This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
