Google Advertising 101
…likely make a purchase/acquisition (i.e. visiting Zara’s website and seeing an ad on Facebook for a coat you looked at the previous day) Bidding Options After selecting your target audience……
Search Results for: "facebook"
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
Read On from Social Media Advertising Best Practices: Pinterest
How to be Successful in Brand Storytelling
…the overload of content on social media, authenticity can easily be lost. You can fix this by establishing a relationship with your audience; use hashtags, Facebook groups, and actively communicate……
Your Brand’s Complete Guide to TikTok
…and more to users. TikTok ads offer precise targeting, helping brands reach their relevant audiences. Similar to Facebook and Google Ads, brands are in control of the TikTok ad spend,……
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…now have access to the disappearing messaging feature, called “Fleets.” Similar to Stories, on Facebook and Instagram, Fleets disappear after 24 hours. Twitter’s new roll out adds a fresh take……
How to Market to Gen Z vs. Millennials
…long-term use Millennials: Multimedia content Long-form video content: Facebook, YouTube, or Instagram Branded podcasts Entertainment and experience-focused Need help forming your Gen Z or millennial-focused marketing strategy? Contact us! Share……
Case Study Spotlight: TEDx
…activities. Utilizing Facebook’s paid advertising, lotus823 developed targeted ads promoting the “Chaos” event reaching existing fans and audiences. The promotion included launching multiple campaigns such as website traffic and event……
The Importance of Custom Research
…as Instagram and Facebook, offer numerous ways to analyze trends, conduct market research, and do general searches on related brands and products. Social media includes almost every demographic in existence,……
April Highlights: Digital Marketing & Industry News
…give credit to the original creators. New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter, and LinkedIn Sprout Social released their annual report, ‘Sprout’s Best Times……
Read On from April Highlights: Digital Marketing & Industry News
July Highlights: Digital Marketing & Industry News
…Test of Collaborative Tweets Since the rise of TikTok, it seems that other platforms continue to create features for co-creation. As Facebook and Instagram have already made efforts to do……
Read On from July Highlights: Digital Marketing & Industry News
