…reporters prefer email pitches. To reach customers, develop engaging content to post to your network on popular social media channels such as Facebook, Twitter, Pinterest, and Instagram. Being conscious of……
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…and Starbucks. Besides their aggressive social growth, which is a nearly 42% increase in one year on Facebook alone, Taco Bell is doing a lot of things right. Take for……
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…workday. #TBT Special: When Social Media Was Just ICQ and AIM By: Erin Cunningham When someone says social media, we think Facebook, Twitter, etc. If we look back to 1996,……
Read On from Integrated Marketing Monthly Roundup – October 2013
…than, say, your television audience, or even your Facebook audience, so it is important to take the risk to experiment with your brand’s voice within each medium. In the chart……
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…makes sense to step away from the way Google and Facebook target their users. By focusing on a small number of high-quality photos, consumers will have the experience as to……
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…in PR Daily’s inaugural Digital PR & Social Media Awards. Connect with lotus823 on Twitter at http://twitter.com/lotus823 and Facebook at http://www.facebook.com/lotus823. About Felt Audio Founded in 2011 on the philosophy……
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…Twitter and Facebook This is probably a no-brainer, but I can’t tell you how many breaking news stories I discovered via social media. Twitter’s trending topics paint a good picture……
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…that your company should utilize. The two most well known platforms with the biggest amount of users are Facebook (set up a business page instead of a personal profile) and……
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…ourselves. We also specialize in social media marketing, which is very image heavy on platforms such as Instagram and Pinterest. I use Facebook more than anything else and always see……
…malfunction? Yes, you can expect all hell to break loose – especially on Twitter and Facebook. Yes, you will have people saying that they hate you [the brand] and wish……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
